GS1 Digital Link

GS1 Digital Link enables consistent representation of GS1 identification keys within web addresses to link to online information and services. Meaning, manufacturers, distributors and hospitals, now with GS1 Digital Link, they have the opportunity of using a single barcode to access digital information about the product. GS1 Digital Link enables a single code to perform multiple functions, both online and offline, reducing the need for multiple codes on a pack and has the future potential to realise a single data carrier for all functions.

In a business-to-consumer (B2C) context, industry will be able to use GS1 Digital Link to engage consumers and patients via apps and websites reached by simply scanning a barcode. Doing this will allow industry to engage more dynamically with consumers and patients, and to share relevant information with them from across their entire enterprise.

In a business-to-business (B2B) context, GS1 Digital Link lays the foundation for connecting to wherever human—and machine-readable— information may be. It is envisioned that the same barcode used by consumers will be scannable at the checkout counter, thus setting the foundation for the future of codes on packaging.

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Services

Product Identity Storage

Based on that intelligent product identity, the consumer or retailer is directed to a variety of digital content and services to enhance experience or safety.

Linked Data

Linked Data technology provides an effective, standardised way to exchange factual data about data attributes and their values without the need to exchange long GS1 Digital Link URIs.

Multimedia

Digital Link provides users relevant information about products: Product information page, product information leaflet, TV ad, other related video, nutritional information, recall status, other digital content.

Traceability

Manufacturers, distributors and hospitals will still use the ubiquitous barcode for years to come, for many different purposes like traceability and point-of-care scanning.

Integration

Thanks to the GS1 Digital Link standard, it's now possible to add a GS1 identifier to a web address URL as structured data.The structure of a GS1 Digital Link URL is carefully defined to allow your GS1 Identification Keys to be read from a 2D barcode or near-field communication (NFC) tag using a scanning device.

Technical Support

Improved business-to-business processes for data sharing to support a variety of capabilities – from streamlining recall management to automating price adjustments due to product expiration dates .

About Digital Link

Ability to help provide consumers enhanced content and experiences, such as detailed ingredient or allergen information, hints and tips for product use, and recommendations for related offerings. Improved business-to-business processes for data sharing to support a variety of capabilities from streamlining recall management to automating price adjustments due to product expiration dates. Improved business-to-consumer for traceability with instant capture of the information about where and when the idem was scanned. The persistent URL can be on the brand owner website.

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What does Digital Link offer your brand?

What does Digital Link offer your retail business?

Improved business-to-business processes for data sharing. Improved business-to-consumer for traceability. Links to essential trading partner information about product safety, safehandling directions, transportation, disposal, packaging hierarchies and planograms can also be shared. Flag recalled, expired, or counterfeit products in the warehouse and at the point of sale; Automatically discount products nearing or past their expiration date.

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Pharmaceutical and medical device manufacturers are challenged to provide patient information for their products in multiple languages and in a way that is easy to navigate. A patient wants more detailed information about a medical product. They can use their smartphone to scan a GS1 barcode on the package that contains a GS1 GTIN. The phone points them to a manufacturer-authorised source of information or a regulatory database that provides trusted information about the product - as well as other product data and/or videos designed to improve patient safety and care. Healthcare stakeholders can benefit from a future productdata-sharing process that uses foundational GS1 standards to streamline and connect them to relevant, manufacturer-authorised sources of data. In addition to the types of data mentioned above, links to essential stakeholder information about product safety, safe-handling directions, transportation, disposal, packaging hierarchies and storage conditions can also be shared. - Traceability solutions may also be greatly enhanced with the use of a single GS1 barcode.

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What does Digital Link offer?

What does Digital Link offer your customers?

Offer customers an easier way to access enhanced content and experiences, such as detailed ingredient or allergen information, hints and tips for product use, and recommendations. Flag recalled, expired, or counterfeit products in the warehouse and at the point of. Enhance product data sharing with trading partners. Avoid the complexity – use a single barcode—online and offline.

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